OTTAWA, March 23, 2017 – Thought Technology has joined Cycling Canada’s family of performance partners with a commitment to provide biofeedback products and technologies to support Canada’s elite cyclists on the road to Tokyo 2020 and beyond.
The long-term partnership will provide state-of-the-art biofeedback and neurofeedback technologies as tools to help evaluate and enhance psychophysiological performances across Cycling Canada’s high performance programs. For over 40 years, Thought Technology has provided technology solutions for optimizing performance across the globe. The Montreal based company has worked with the likes of NASA, the US and international military and police forces, gold-medal winning Olympic athletes, and many of the top professional sports leagues all over the world.
“We are thrilled to welcome Cycling Canada into our peak performance family, and in being welcomed into theirs,” said Lucas Borgo, Sales & Marketing Account Executive. “We look forward to working with them to provide measurable mental performance metrics and mental skills to their competitive teams.”
“Partnering with Thought Technology will allow us to develop a whole new aspect of our mental training service, which is such an important part of helping our team to perform under pressure,” said Andrea Wooles, Sports Science and Medicine Manager for Cycling Canada. “The equipment, training, and expertise that Thought Technology is providing will allow our riders to train their minds using feedback, similar to how they use power meters to help them train their bodies.”