How your brain responds to Trump vs. Clinton


What Trump supporters say about him doesn’t always match how they feel when listening to him speak.

A Bethesda, Maryland, startup called Spark Experience examined the effects of political candidates on the human brain and nervous system.

To do so, the firm conducted a study with 30 participants — 15 Trump supporters and 15 Clinton supporters.

Each participant watched about 40 minutes worth of clips, in a random order, of political ads and the presidential debates.

Spark monitored their reactions using BrainWave, its tech device that tracks and measures brain activity, skin and sweat response, micro movements in facial activity, heart rate, and eye movement.

Read the full article here.

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