“Franco Baresi. Roberto Donadoni. Roberto Baggio. The names are synonymous with AC Milan’s glory years.
They are also etched into the memory of every Italian fan who witnessed the country’s World Cup penalty shootout defeats of 1990 and 1994.
All three spoke of the trauma they felt over missing their spot-kicks. All three sought solace in the ‘Mind Room’, Italian football’s first psychology laboratory.
Backed by Silvio Berlusconi and hailed by a succession of Milan managers from Arrigo Sacchi to Carlo Ancelotti, the Mind Room helped underpin an unprecedented run of success as the Rossoneri won 21 major trophies during the 23 years it was operational from 1986.”