“Chances are, you’re already using biofeedback and don’t know it. Or like most coaches, you’re familiar with it enough to do something proactive but not enough to feel like you’ve reached its full potential. We believe in using technology, but only enough to make a difference, not so much that we feel dependent on it or it slows us down (although sometimes this is unavoidable). In our experience, athletes love technology and we value data. But we don’t want it to get out of control and turn into another selfie experience.”
