A team of researchers at Binghamton University, led by Assistant Professor of Psychology Sarah Laszlo and Assistant Professor of Electrical and Computer Engineering Zhanpeng Jin, recorded the brain activity of 50 people wearing an electroencephalogram headset while they looked at a series of 500 images designed specifically to elicit unique responses from person to person — e.g., a slice of pizza, a boat, Anne Hathaway, the word “conundrum.” They found that participants’ brains reacted differently to each image, enough that a computer system was able to identify each volunteer’s “brainprint” with 100 percent accuracy.